# Yapscape > Yapscape is a social listening and marketing intelligence platform for marketing agencies and in-house teams. It gathers what people are saying about your brand, your competitors and your category across social platforms, spots what is actually changing, and turns it into a recommendation tailored to you. Yapscape is in limited early access. Example data is shown throughout the website. ## How it works - Listen: Yapscape gathers what people are saying about you, your competitors, and your category, across the platforms that matter (including Instagram, TikTok, YouTube, X, Reddit, Threads, Facebook and LinkedIn; coverage varies by platform during early access). - Spot: it sorts out what is actually changing. A rising complaint, a competitor's new angle, a shift in what people want. - Act: it turns that into a recommendation tailored to you and what is going on in your landscape. ## Who it is for Marketing agencies and in-house marketing teams: the founders, strategists and social media managers who need to know what their audience thinks before they brief, post or respond. ## When teams use it - Before you brief a campaign: know what your audience actually thinks before you put anything in front of them. - Before a competitor's next move: see what they are doing, and catch the shift early enough to lead it. - Once a campaign goes live: track campaign engagement and how sentiment lands. ## Data and privacy Yapscape reads publicly available posts, comments and reviews. It does not buy private data and never sells what it collects. Reads and recommendations act as guidance and insights only. ## Contact Get in touch at hello@getyapscape.com, or follow Yapscape on LinkedIn: https://www.linkedin.com/company/yapscape/ ## Links - [Homepage](https://www.getyapscape.com/): product overview, demo video and FAQ - [Request early access](https://www.getyapscape.com/#early-access): onboarding starts with a Yapscape analysis of your own brand - [Social listening for marketing agencies](https://www.getyapscape.com/use-cases/agencies/): how agencies use Yapscape for briefs, competitor moves and live campaigns - [Social listening for in-house teams](https://www.getyapscape.com/use-cases/in-house-teams/): for founders, brand leads and social media managers - [Reddit social listening](https://www.getyapscape.com/platforms/reddit/): why Reddit matters for brands and how Yapscape reads it - [TikTok social listening](https://www.getyapscape.com/platforms/tiktok/): trends, dupes and comments on TikTok - [Privacy policy](https://www.getyapscape.com/privacy/) and [Terms of use](https://www.getyapscape.com/terms/)