Reddit social listening

Reddit is split into communities for almost every interest, from skincare to gaming to personal finance. People go there to ask for recommendations, compare products and write long, honest reviews.

Those threads rank well on Google, too. So what gets said on Reddit shapes how people see your brand, even if they never open Reddit themselves.

• The conversation is spread over dozens of subreddits.
• People mention brands by nickname or product name, without tagging anyone.
• The useful detail is often buried deep in a comment chain.
• Threads keep growing for days after they’re posted.

Yapscape reads public Reddit posts and comments about you, your competitors and your category. It looks for what’s changing, like a complaint that’s picking up or people comparing you with someone else.

Then it combines that with what’s happening on other platforms and gives you one recommendation.

anyone else’s skin freaking out since they changed the scent?r/beautytalkuk · 5h

Today’s read

Fragrance complaints on your serum are climbing with demand for fragrance free products

Example data. Coverage differs a little between platforms while we’re in early access.