Social listening for in-house teams
Hear what customers are saying about your products and your competitors while there’s still time to do something about it.
People talk about your products every day
Most of it happens in comments, reviews and threads that never show up in your notifications. A formula change people don’t like. A cheaper dupe that’s suddenly everywhere. A competitor pushing a new angle.
If you only find out in the monthly report, you’ve usually missed the moment.
Who uses it
Founders
See how the market sees your brand without spending your evenings scrolling.
Social media managers
Know what’s picking up before you plan the next post or reply.
Brand and marketing leads
Base campaigns and product calls on what customers are actually saying.
What it looks like in practice
Say you’ve just changed the formula of your best-selling serum, and people start posting:
- “the new formula broke me out, bring back the old one please” on Instagram
- “anyone else’s skin freaking out since they changed the scent?” on Reddit
- “trying the fragrance free dupe everyone’s obsessed with” on TikTok
Any one of these is easy to miss. Yapscape puts them together and tells you what they add up to.
trying the fragrance free dupe everyone’s obsessed with rn 👀88k views · 12h
Today’s readFragrance complaints on your serum are climbing with demand for fragrance free products
Example data.
When teams use it
- Before briefing a campaign, to find out what your audience really thinks.
- When a competitor does something new, so you can respond early.
- After a campaign launches, to see how people are reacting.
Frequently asked questions
Who on the team uses Yapscape?
Usually founders, brand and marketing leads, and social media managers. Anyone who needs to know what customers think before they brief, post or reply.
What data does Yapscape use?
Only publicly available posts, comments and reviews. We don’t buy private data and we never sell what we collect.
How do I get access?
We’re in limited early access right now. Request access and we’ll get in touch with you directly. We start with a Yapscape analysis of your own brand.
Keep reading
Hear it from your customers first.
We’re onboarding a small group of agencies and in-house teams before a wider release. Your first Yapscape analysis is of your own brand.
Request early access