Social listening for marketing agencies
Know what your client’s customers are saying before the next brief, pitch or check-in.
Your clients expect you to know first
It’s a big part of what they pay you for. The trouble is that the conversation about any one brand is spread across Instagram comments, TikTok videos, Reddit threads and LinkedIn posts.
Nobody has time to go through all of that for every client. So it usually ends up as a few screenshots in a deck, a week after it mattered.
Where it helps
Before a brief
Find out what the audience actually thinks, and the words they use, before any creative goes in front of them.
When a competitor moves
See what the competition is up to early enough to respond, or to get there first.
Once a campaign is live
Follow engagement and how people are reacting, so your report covers what they said as well as what they clicked.
How it works
Yapscape pulls in what people are saying about your client, their competitors and their category. It works out what’s actually changing, like a complaint that keeps coming up or a competitor trying a new angle.
Then it turns that into a recommendation you can take straight to the client.
the new formula broke me out, bring back the old one please 😭comment · 176 likes
Today’s readFragrance complaints on your serum are climbing with demand for fragrance free products
Example data.
What changes for your team
- Less time scrolling feeds and screenshotting posts.
- Briefs and pitches built on what audiences are really saying.
- You hear about complaints and competitor moves sooner.
- Something concrete to recommend to the client, rather than a dashboard to explain.
Frequently asked questions
What does Yapscape track for a client?
Conversations about the brand, its competitors and its category across the main social platforms. It then picks out what’s changing and suggests what to do about it.
Which platforms are covered?
Instagram, TikTok, YouTube, X, Reddit, Threads, Facebook and LinkedIn. Coverage differs a little between platforms while we’re in early access.
How do I get access?
We’re in limited early access right now. Request access and we’ll get in touch with you directly. We start with a Yapscape analysis of your own brand.
Keep reading
Go into your next brief knowing more.
We’re onboarding a small group of agencies and in-house teams before a wider release. Your first Yapscape analysis is of your own brand.
Request early access