TikTok social listening

People use TikTok to find products now, not only to pass the time. One video can push a product, or a cheaper dupe, onto millions of feeds in a few days.

The real reaction is usually in the comments. That’s where people say whether they’d buy it, what they switched from and what put them off.

• Trends come and go in days, faster than a weekly report.
• Half the conversation is in captions and half is in the comments.
• Your brand often comes up in videos about a competitor or a dupe.
• There’s simply too much of it to scroll through.

Yapscape reads public TikTok posts and comments about you, your competitors and your category. It notices when something starts moving, like a dupe getting attention or a complaint spreading.

Then it puts that together with what’s happening elsewhere and gives you one recommendation.

trying the fragrance free dupe everyone’s obsessed with rn 👀88k views · 12h

Today’s read

Fragrance complaints on your serum are climbing with demand for fragrance free products

Example data. Coverage differs a little between platforms while we’re in early access.